F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan
Carscoops
APRIL 4, 2024
Ford’s stair step incentive offers dealers money for every 2023 F-150 they sell, if they meet a target, and offers them a larger amount if they exceed their target. Dealers say the tactic puts numbers ahead of customers, and leads to dissatisfaction. Not all dealers hate it, though.
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