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Strategies for Enhancing Customer Engagement Through Digital Marketing in the Automotive Industry

Shawn Ryder

In the competitive automotive industry, effective customer engagement is crucial for driving sales and fostering long-term relationships with clients. This blog post will explore actionable strategies that car dealerships can implement to boost customer interaction, improve loyalty, and ultimately increase sales.

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Dealers' margins squeezed by EV shift, greater consumer protection

Autocar

Many dealers now bundle EV servicing into a package deal with monthly payments. Sometimes other elements are bundled in to make the deal look appealing, for example AA membership from MG. However, customers are starting to ask exactly what they’re getting for their money. “I

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Has the solution to fierce EV fires been discovered?

CarExpert

While electric vehicle (EV) fires are less common than those affecting petrol and diesel combustion engines, their ferocity has raised concerns about how firefighters can deal with the intense blazes. 100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.

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Porsche has ‘no plans’ for more focused Macan EVs… for now

CarExpert

. “At the moment we have four models, and I think the spread is okay. ” 100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. So at the moment, these are the models, and I think the Turbo is out of range for every competitor.” Browse now.

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FCA gives finance firms more time to respond to commission complaints

Motor Trader

Or it could involve asking firms to start dealing with complaints again as usual, in which case we would consult on ending the pause earlier. The FCA announced a review of motor finance in January and into whether motor finance customers have been overcharged because of the past use of DCAs.

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5 Steps for Dealing with Lockdown Markets

DealerTrack Insights

Based on the data and feedback from our thriving partners, here are five steps for dealing with the next lockdown market. Going digital is a no brainer, for your customers at least. Take time to make sure your Google information has up-to-date store hours and that everything a prospective customer could find online about you matches.

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New Bentley boss plots 'more extreme' range of cars

Autocar

The task is to understand the brand, the cars and the customers. He recalls how the weight of the pioneering 918 Spyder supercar, a plug-in hybrid with a 12-mile EV range, attracted critics until they drove it: “I kept telling them that weight is coming but there are ways of dealing with it.

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