MT Interview: Ken Choo, HR Owen CEO
Motor Trader
FEBRUARY 3, 2025
Now, when the cost of funds is more expensive, people think twice, its natural. In terms of benchmarking, Choo doesnt so much look to other car dealers or brands, preferring to namecheck the small, exclusive and storied Swiss watchmaker Patek Philippe (beloved of Queen Victoria among others) rather than the bigger-selling Rolex brand.
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