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EVALUATE YOUR DEALERSHIP SALES TEAM PERFORMANCE

Dealer World

Dollar metrics Inventory turnover Per-vehicle revenue targets Used/new vehicle sales ratio Sales per employee Call-appointment ratios Lead follow-up times Conversion rates Of course, many aspects of these numbers are related, and it takes a keen eye to understand exactly how they’re influencing your overall sales goals.

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The Vast Majority of OEMs are Making Contingency ICE Production Plans as EV Sales Miss Projections, but are Increasingly Optimistic about Health of US Auto Retail Industry

Dealer World

The survey offers a candid, on-the-ground view of auto retail’s opportunities and challenges in the near and medium term,” said Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. “Our second annual survey of OEM executives provides a critical window into their unique perspectives of the automotive industry.

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YOU HAVE A BDC BECAUSE IT’S WHAT YOU WERE TOLD TO DO—BUT IS IT DOING OK OR AMAZINGLY WELL?

Dealer World

Having a manager follow up with a second call to confirm the appointment a day or so ahead of time is also a smart move. OK: 20% of your customer appointments being high-intent leads is about what your sales team will need to hit those monthly sales goals. A lack of leads from your CRM/CDP can be an issue.

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WHAT IS MYSTERY SHOPPING FOR DEALERSHIP SALES TEAMS?

Dealer World

How well they manage those interactions on the phone translates directly to dollar signs. Mystery shopping involves trained consultants going undercover posing as customers so they can experience your sales team’s skills and delivery. Make sure those appointments are asked for—and set! HOW DOES MYSTERY SHOPPING WORK?

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6 REASONS TO INVEST IN SALES TEAM TRAINING FOR YOUR DEALERSHIP

Dealer World

Investing in a great training program is one of the best ways to increase all of your key metrics and meet your monthly sales goals. That being said, sometimes it can be difficult to prioritize sales team training.

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IS YOUR BDC AGENT EFFECTIVE? HERE’S HOW TO KNOW AND WHAT TO DO

Dealer World

And second, these are the details that let you separate a decent auto consultant from an expert ! Inbound calls are more directly tied to appointment rates and sales goals, and outbound calls tend to drive growth. Remind the customer their manager will be calling a day or two before the appointment to confirm.

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HOW PHONE MYSTERY SHOPS CAN SHARPEN YOUR SALES TEAM

Dealer World

Unfortunately, these critical phone interactions can be hard to evaluate, and a few small but important details can be the difference between a sale and a fail. On top of that, most generic training doesn’t address their actual performance, so it’s difficult for both managers and employees to identify and correct any problems.

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