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It’s worth noting these vehicles come with very sophisticated connected interfaces in the Chinese domestic market, and since these are taken out for Australia it feels like an afterthought despite the younger, tech-savvy demographic. There’s a multi-tier boot floor 60/40 split-fold rear seats.
Example: Instead of simply listing specs for a new SUV, tell a story about a family who took it on a road trip, emphasizing cargo space, safety features, and the joy of spending time together. Discuss how a particular car fits into the lifestyle of your ideal customers.
Highlight features that might appeal to local buyers, such as fuel efficiency for commuters or cargo space for families. Advertising Campaigns: Use targeted social media ads to promote inventory, services, and special events, ensuring they’re directed at the age groups and demographics most representing the local market.
While my 6’1 frame isn’t the primary demographic for this third row, I could squeeze myself in there for a shorter journey if need be. Hyundai quotes 628 litres (VDA) of cargo capacity with the first two rows in use, expanding to 1949 litres with rows two and three folded.
Volvo is looking to conquest new demographics with this car, largely a younger audience that may previously have seen the Swedish firm as an ‘old man’s brand’ The EX30 stays true to much of the brand’s core values whilst being fresh, vibrant and also against the grain.
This is really surprising given the demographic this car is being targeted at, as well as how common it is in the segment. The boot opening is rather narrow and there’s a puny cargo cover that’s not attached to the tailgate and needs to be manually moved up and down when you’re wanting to load items.
The rear compartment comes with a cargo blind to hide items, though there are no tie-down points or hooks. However, the boot electrically opens upwards like convention and paves way to a massive 703-litre stowage space. It can expand to a maximum 1526L with all seats folded flat in 60/40 fashion.
Additionally, the MultiPro Tailgate offers six unique functions, enhancing cargo accessibility and versatility for various hauling needs. Furthermore, GMC conducts in-depth market segmentation analysis to identify specific demographics, psychographics, and behavioral patterns within its target audience.
The cargo area has an adjustable floor height, meaning you can either have it level with the boot lip which might be handy if youre loading heavy items in, or you can lower it down to maximise capacity. Boot space is also decent.
Imagine a customer mentioning their love for camping trips; swiftly, the chatbot suggests SUVs with ample cargo space or pickups with off-road capabilities like the Chevrolet Silverado. They crunch numbers and data, learning what each shopper is likely looking for, even before they themselves know it.
For cargo, there is a 540-litre boot with 40:20:40 split-fold rear seats, and a hands-free ‘kicker’ but no spare tyre. The useful and usable technology portfolio is hugely impressive, and it will be interesting to watch how this evolves over time, especially as a more tech-savvy demographic moves into the E-Class ownership window.
You can choose between an array of trim inserts, including gloss and satin carbon-fibre, as well as a selection of woods and ‘interior jewellery’ The Vanquish offers a quoted 248 litres of cargo volume under its bootlid. But by any measure, the new Vanquish is bloody brilliant.
A very odd observation and probably not relevant to the Tonale’s younger demographic is the text size on the infotainment system was fairly small, at times almost too small. inch touchscreen infotainment system was good… enough. It betters the Formentor VZe (345L), but notably less than the Lexus NX 450h+ (520L).
Dimensions Porsche Macan Length 4784mm Width 1938mm Height 1623mm Wheelbase 2893mm Cargo capacity 540 litres – seats up 1348 litres – seats folded 84 litres – front storage To see how the Porsche Macan lines up against the competition, check out our comparison tool What’s under the bonnet? Interested in buying a Porsche Macan?
Each rear seat is heated and can fold down to provide more total cargo space. Regardless of what I or anyone else thinks, Lamborghini says the Urus is sold out until 2026 , so the target demographic is eating this bull up. Rear-seat occupants get their own pair of climate control zones, too which is a great touch.
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