The biggest challenges facing automotive retail in 2024 (and how to tackle them)
Autocar
JANUARY 31, 2024
Dealers need to be increasingly ‘omnichannel’: integrating all customer routes to the dealers physical or virtual front door, so that consumers get a seamless experience whichever digital or physical channel they’re using. The customer must have all the tools to conduct almost every part of their journey from the comfort of their sofa.”
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