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The Road to Better Sales: Creating a Better Experience for Women Car Buyers

Full Path

What if the key to unlocking higher profits, stronger customer loyalty, and a standout reputation is already walking into your showroomwomen buyers, but choosing for a dealership that offers a more comfortable, personalized experience? I hate being stereotyped because of my gender and age, and I dont appreciate being treated like an infant.

Women 52
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Women Automotive Network prepares for bumper 2024 event calendar

Women Automotive Network

Women Automotive Network has announced its exciting line-up of events for 2024 to offer automotive professionals the unique opportunity to meet the next generation of leaders and network with current industry role models. The agenda for this must-attend event will be going live this month, with the first speakers being announced soon.

Women 130
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Arranging motor finance is biggest showroom pain for car buyers

Motor Trader

Furthermore, women are even more likely to dislike each aspect of the buying process than men. Our research reveals how uncomfortable many car buyers can be with the purchasing experience and how women are more anxious about the process than men, said Lucy Tugby, Marketing Director of Motors.

Finance 66
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Driving Change and Empowering Women: A Conversation with Linda Jackson, Global CEO of Peugeot

Women Automotive Network

In the Women Automotive Networks most recent Leadership Interview, Micha Goebig, the founder and CEO of Go Big Coaching and Communications, had the honour of speaking with Linda Jackson, the Global CEO of Peugeot. The shift towards electrification, digitalization, and evolving customer experiences presents unparalleled opportunities.

Women 130
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Dealers see price as most important consideration for car buyers

Motor Trader

Price remains the most important consideration for buyers when it comes to purchasing a vehicle, according to motor dealers. Women are also much more likely to be concerned about road tax costs than men (35% vs 21%), as well as fuel costs (19% vs 11%). And the gender differences do not stop there.

Women 105
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Only half of car buyers comfortable with dealer finance process

Motor Trader

Over three-quarters of car buyers (76%) will consider dealer finance even though only half are comfortable with the process, according to MOTORS The research polled the views of over 2,000 in-market car buyers. 15% are uncomfortable, with the highest levels of discomfort experienced by used car buyers, women and 18-24 year-olds.

Finance 105
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"Navigating the Future of Automotive Leadership: Balancing Tradition and Innovation"

Women Automotive Network

Embracing the Future of Leadership: A Panel Discussion on Innovation, Diversity, and Talent in the Automotive Industry At the Women Automotive Summit on the 4th June we had the privilege of welcoming over 400 attendees to our first US Summit. The Women Automotive Network is a global community of 39,000 from 108 countries.

Women 130