F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan
Carscoops
APRIL 4, 2024
The Detroit company has initiated what the industry terms as “stair-step incentives” to stimulate sales. Furthermore, the payout per vehicle increases if the dealership surpasses 120 percent of its sales goal. In recent years, a shortage of vehicles has meant that traditional sales tactics were unnecessary.
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