Euro Carmakers Spending Millions To Keep Chinese Dealers Afloat As Sales Tank
Carscoops
NOVEMBER 19, 2024
A new price war in the country has led to unsustainable heavy discounting that’s putting retailers into the red. BMW’s Q3 China sales slid 30 percent and its fancy Beijing Xingdebao 5S store was forced to close. Other high-end Western brands like Porsche have also watched China sales tank.
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