The Number Of Car Buyers Paying Over MSRP Has Plummeted
Carscoops
NOVEMBER 7, 2024
The number of mainstream buyers paying over sticker has dropped 7% in the past year. More: Study Finds 25% Of Car Buyers Won’t Return To Dealership That Charged Above MSRP So what’s behind the improvement? Power says 15% of mass market buyers paid over sticker last year, but that number dropped to 8% in 2024.
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