Women Automotive Network

JANUARY 11, 2024

An interview with Giuliana Moroni, Market Intelligence Lead Product Strategy at Hyundai Motor Europe! Why did you join the Women Automotive Network? I strongly believe women’s professional networks, such as WAN, are highly valued sources of support, connections, and opportunities. Why is DE&I vital to you? Connectivity.

Women 130

Women Marketing Networking Automotive 130

Drive.com

AUGUST 14, 2024

In a shock announcement, Citroën says it will end the sale of new cars in the Australian market following years of poor sales. Citroën, the longest continuously-running automotive brand in the country, has announced it is leaving the Australian new-car market.

Marketing 94

Marketing Networking Retail Buyer 94

Turbo Marketing Solutions

JULY 30, 2024

The pressure to meet sales targets amidst fierce competition can often leave marketing efforts feeling inadequate. You need to know precisely who you're looking for in order to effectively market your products and services. Understanding these details will greatly assist in shaping your marketing strategy.

Automotive 98

Automotive Marketing Management Customer 98

Shawn Ryder

SEPTEMBER 13, 2024

Video marketing has become an essential component of digital marketing strategies for businesses, including car dealerships. This post will explore effective strategies for harnessing the power of video marketing specifically tailored for car dealerships. They can help potential buyers understand what sets each vehicle apart.

Customer 52

Customer Dealerships Marketing Demographic 52

Turbo Marketing Solutions

SEPTEMBER 6, 2024

In today's fast-paced automotive industry, keeping a pulse on emerging marketing and sales trends can make or break your competitive edge. create this comprehensive analysis, we meticulously examined recent market reports, sought insights from leading industry experts, and dug deep into advanced data analytics tools.

Automotive 52

Automotive Marketing Sales Supply Chain 52

AutoSuccessOnline

JULY 31, 2024

The business-to-business (B2B) automotive landscape is shifting — much like every industry and market in 2024. Studies show a 10%+ market share increase for B2B companies embracing hybrid sales models. Build Your Buyer Base Start with the OEM resources you have at your disposal. But that doesn’t mean going all-in on digital.

Marketing 52

Marketing Sales Networking Dealerships 52

Women Automotive Network

OCTOBER 30, 2023

An impressive line-up of upcoming Leadership Interviews has been announced from Women Automotive Network including Jaclyn McQuaid, President and Managing Director, General Motors Europe; Linda Jackson, CEO of Peugeot; and Chris Feuell, CEO of Chrysler Brand, Stellantis.

Women 130

Women Networking Consulting Automotive 130

Market Doctors

AUGUST 7, 2024

Digital marketing is essential for car dealerships looking to increase sales and reach more customers. Combining innovative online strategies with reliable marketing tactics can help dealerships achieve the best return on investment. Facebook’s extensive ad options also allow for targeted marketing campaigns.

Marketing 52

Marketing Sales Dealerships Customer 52

Auto Remarketing

NOVEMBER 17, 2023

In a down market, car dealerships face unique challenges that test their adaptability and resilience. The down-market challenge As we all know, the last few months have been nothing but declines in our macro market. Diversification of inventory One key strategy for dealers during a down market is diversifying their inventory.

Marketing 105

Marketing Dealerships Finance Management 105

Women Automotive Network

DECEMBER 13, 2023

In the Women Automotive Networks most recent Leadership Interview, Micha Goebig, the founder and CEO of Go Big Coaching and Communications, had the honour of speaking with Linda Jackson, the Global CEO of Peugeot.

Women 130

Women Networking Automotive Buyer 130

Market Doctors

MAY 1, 2024

With an increasing number of consumers relying on the internet to research, compare, and make purchasing decisions, it is more important than ever for auto dealerships to embrace the potential of social media marketing to expand their digital footprint.

Dealerships 52

Dealerships Marketing Demographic Customer 52

Turbo Marketing Solutions

JANUARY 16, 2024

The days when dealerships could mostly swing by with simple newspaper ads and radio spots to market used cars have become a distant memory. Buckle up as we explore some of the most innovative marketing strategies that are propelling savvy used car dealers into the fast lane of success in this ever-evolving digital age.

Marketing 97

Marketing Demographic Dealerships Customer 97

Turbo Marketing Solutions

JUNE 30, 2024

These include keyword usage, content optimization, quality backlinks, fast page load times, and mobile-friendly design - each playing an integral role in attracting potential car buyers active in their search. When potential buyers visit your website, they need to find valuable and helpful information. Websites work in the same way.

Dealerships 52

Dealerships Marketing Buyer Customer 52

Automotive Addicts

SEPTEMBER 10, 2024

Jaguar, the British luxury automaker, is at a critical crossroads as it navigates its bold transition into the electric vehicle (EV) market. Glover pointed out that Jaguar will need “a whole suite of EV services” to compete in the electric market. However, the timing is delicate.

Networking 105

Networking Buyer Technology Marketing 105

Market Doctors

APRIL 17, 2024

The rapid evolution of the digital landscape has opened up unparalleled opportunities for businesses of all sizes and niches, offering innovative marketing channels that promise considerable potential for growth.

Dealerships 52

Dealerships Automotive Marketing Demographic 52

CarExpert

AUGUST 25, 2024

That’s in contrast to GM Specialty Vehicles (GMSV), which offers a mix of factory-produced ( Chevrolet Corvette ) and locally remanufactured ( Chevrolet Silverado , GMC Yukon ) right-hand drive vehicles through a network of franchise dealers, many of which used to sell Holdens.

Networking 98

Networking Retail Sales Customer 98

Women Automotive Network

JUNE 13, 2024

The Women Automotive Network is a global community of 39,000 from 108 countries. With 20 years of experience at Ford, Jen has a rich background in engineering and marketing, and she spent five years in Silicon Valley at Ford's Palo Alto Lab.

Automotive 130

Automotive Women Supply Chain Networking 130

Carscoops

AUGUST 15, 2024

Citroen has been present in the Australian market since 1923, striking the longest uninterrupted streak in the region. Australian buyers never got their hands to the new generation of the C3 and C3 Aircross, which recently introduced a new styling language and the updated double chevron emblem in Europe.

Networking 123

Networking Retail Management Sales 123

Market Doctors

MAY 29, 2024

The automotive industry is no stranger to the evolving world of digital marketing, and social media has become an indispensable tool for dealerships looking to engage potential customers, expand their online visibility, and ultimately drive sales.

Automotive 40

Automotive Marketing Sales Demographic 40

Motor Trader

APRIL 8, 2024

The digital landscape has been transformed over the past decade with dealers focusing increasingly on digital marketing compared to traditional marketing channels. Darren Sinclair, CCO, iVendi, said when it comes to digital, the key task facing dealers is adapting to changing market conditions.

Marketing 81

Marketing Retail Customer Technology 81

Turbo Marketing Solutions

FEBRUARY 7, 2024

Car dealerships can effectively use social media marketing by creating engaging content such as car showcase videos, highlighting special offers, and interacting with their audience through regular posts and responses. To start, content creation is the lifeblood of any social media marketing endeavor.

Dealerships 52

Dealerships Automotive Marketing Sales 52

AutoSuccessOnline

FEBRUARY 3, 2024

has announced TrueCar Marketing Solutions, a suite of solutions backed by consumer data designed to help dealers engage customers outside their current reach, bringing them through the purchase process and maximizing their lifetime value. TrueCar, Inc. For more information, visit www.truecar.com.

Customer 52

Customer Marketing Dealerships Networking 52

Autocar

MAY 6, 2024

In China’s cut-throat car market, only the fittest survive and the premium-angled electric Zeekr brand needs to be fit because it arguably holds the key to the long-term health of parent company Geely. Zeekr is positioned as a global brand catering to the global market,” An Cong Hui told investors earlier this year.

Marketing 98

Marketing Technology Spread Networking 98

Autoleadstar

DECEMBER 31, 2023

The Importance of Automotive Social Media Marketing In today’s digital era, the importance of automotive social media marketing for car dealerships cannot be overstated. Creating social media content that touches on current issues or events helps automotive marketers keep their dealerships relevant.

Automotive 52

Automotive Marketing Dealerships Customer 52

CarExpert

JULY 31, 2024

MG Motor Australia is launching a market-leading new car warranty across its entire range. “We are listening to our customers,” said MG Motor Australia chief commercial officer Giles Belcher, noting a longer warranty can make new car buyers more confident in a brand. Warranties have continued to get longer over the years.

Networking 98

Networking Customer Marketing Buyer 98

Motor Trader

JUNE 28, 2024

Barry Judge, CEO of MOTORS, said: “Despite its challenges as a business, Cazoo has undoubtedly become a household name with car buyers. “We This acquisition offers an exciting opportunity for dealers to tap into Cazoo’s awareness and traffic as part of the MOTORS network. websites during their search journey.

Networking 72

Networking Buyer Sales Marketing 72

Autocar

MAY 6, 2024

In China’s cut-throat car market, only the fittest survive and the premium-angled electric Zeekr brand needs to be fit because it arguably holds the key to the long-term health of parent company Geely. Zeekr is positioned as a global brand catering to the global market,” An Cong Hui told investors earlier this year.

Marketing 98

Marketing Technology Spread Networking 98

Shawn Ryder

JANUARY 24, 2024

In this article, we’ll discuss why SEO is essential for automotive businesses and how it can help you succeed in the competitive Arkansas market. The Importance of SEO for Car Dealerships In the era of smartphones and search engines, the majority of car buyers start their journey by researching online.

Marketing 52

Marketing Dealerships Automotive Networking 52

Carscoops

MAY 22, 2024

The study says that technological improvements, lower prices, and an improved charging network will increase demand for EVs. As many as 90% of new and used car buyers could consider an EV by 2033. However, Cox Automotive believes that with technology improvements, lower prices, and an improved charging network across the U.S.,

Networking 104

Networking Technology Automotive Term 104

Autocar

MAY 10, 2024

Traditional AMG buyers didn't take to the PHEV drivetrain AMG lines up twin-turbo V8 power for upcoming super-coupé amid slow sales for four-cylinder hybrid C63 The upcoming Mercedes-AMG CLE 63 will receive a twin-turbocharged 4.0-litre Sales of the models are currently well below those of their V8 predecessors across AMG’s global markets.

Networking 145

Networking Customer Buyer Sales 145

Shawn Ryder

SEPTEMBER 13, 2024

With countless options available, it can be overwhelming to determine which strategies will best elevate your dealership’s marketing efforts. This can include search engine marketing (SEM), social media advertising, display ads, and more. For car dealerships, tracking ROI is crucial as marketing budgets can be substantial.

ROI 52

ROI Dealerships Demographic Marketing 52

CarExpert

MARCH 18, 2024

“I think the economic downturn has definitely had an impact on the market, but for Genesis, there’s still a huge opportunity to grow as a brand,” said Justin Douglass, who became the boss of Genesis Motors Australia earlier this year. In 2023, 37 per cent of GV80 buyers went for the flagship twin-turbo 3.5-litre

Networking 98

Networking Retail Buyer Sales 98

Call Revu

AUGUST 1, 2024

In a competitive market, customer relationships are invaluable. This is particularly effective when combined with a multiplatform marketing strategy, including in-person, online, and social media contact points with consumers, particularly if they are rooted in (or even tangentially connected to) existing buyer relationships.

Management 98

Management Dealerships Customer Networking 98

Automotive Mastermind

SEPTEMBER 29, 2023

They have, over the last two decades especially, turned into tech-savvy hubs of interaction, relying on a complete toolbox filled with technology, digital platforms, and software that elevate their operations, sales, and marketing. This data helps dealerships inform customer service, sales, and marketing.

ROI 52

ROI Automotive Marketing Sales 52

Motor Trader

JULY 29, 2024

Auctions are seeing a surge of vans entering the market as companies and fleets replace their vehicles. To exceed 50,000 units by the halfway stage of the year is phenomenal and buyers’ appetite for these vehicles has shown few signs of abating despite their profile being outside of the typical buyers’ ideal criteria.”

Networking 52

Networking Buyer Automotive Marketing 52

CarExpert

AUGUST 14, 2024

Whilst we acknowledge and celebrate Citroen’s rich history in the Australian market, we must look to the future and consider the rapidly evolving, dynamic, and competitive nature of the industry and local market, alongside changing consumer demands,” said David Owen, Citroen Australia general manager.

Networking 105

Networking Retail Customer Sales 105

AutoSuccessOnline

JUNE 11, 2024

The breakout sessions offered tracks in Leadership, Marketing, Women in the Workplace and Client Experience. Regardless of their background, everyone was focused on how best to develop our skills, networks, and communities. There was not the usual fierce competition between vendors vying for dealers’ attention.

Women 98

Women Networking Automotive Development 98