Buyer Management ROI 
Shawn Ryder
MAY 1, 2025
Well cover various aspects of marketing management and offer insightful recommendations to elevate your dealership’s marketing efforts. Budget: Allocate funds to each marketing activity based on expected ROI. Conclusion Managing a marketing department and creating effective plans requires a strategic approach and the right tools.
Dealer World
JUNE 3, 2025
Commercial fleet managers are increasingly focused on long-term value, operational efficiency, and environmental impact. Selling and servicing EVs requires a deep understanding of TCO, charging infrastructure, and fleet management. This is especially important for commercial buyers, who often manage large, complex fleets.
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Call Revu
APRIL 17, 2025
by CallRevu Pinpoint Which Campaigns Drive Real Conversations The best way to make the most of your ad spend is to, well, make sure youre getting the best ROI on that ad spend. They know how to craft their marketing to attract buyers and crucially how to demonstrate campaign performance to their leadership.
Canadian Auto Dealer
JUNE 15, 2025
If you have in-house marketing leadership, a dashboard like Autograph Analytics will make it easy to measure real ROI and return on ad spend (ROAS). Reevaluate your lead management structures. Traditional BDCs are becoming harder to manage. Instead, consider a dedicated Internet Sales Manager model. Respect their time.
Auto Remarketing
JUNE 6, 2025
Commercial fleet managers are increasingly focused on long-term value, operational efficiency, and environmental impact. Selling and servicing EVs requires a deep understanding of total cost of ownership (TCO), charging infrastructure, and fleet management. Unlike ICE vehicles, EVs require a different kind of service ecosystem.
Shawn Ryder
JUNE 12, 2025
In this post, we will explore Google Performance Max, its advantages for car dealerships, and integrate actionable strategies that can enhance your advertising ROI. Instead of managing multiple campaigns across various networks, dealerships can now streamline their efforts into one comprehensive strategy.
Automotive Mastermind
DECEMBER 20, 2024
In a recent ASOTU 30-minute webinar , Steven Foster, General Sales Manager at Chapman BMW Chandler, joined Regional Group Manager Wendy Engelhardt to share how his team built a process that turns service customers into loyal buyers while delivering exceptional ROI. Scalable processes are critical, explained Wendy.
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