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Ford Gives Dealers Up To $22,500 To Push F-150 Lightning Sales

Carscoops

Read: F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan A memo sent to dealers stated the program is designed to “further test the logistics and efficiencies of RRCs and to increase RRC engagement.” It’s too early to say how the program may impact buyers. ” The subtext here?

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