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How Dealerships Can Maximize Their Sales This Holiday Season

Automotive Mastermind

As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so many dealers competing to land price-conscious car buyers, how can your dealership leverage the holidays to finish the year strong?

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Reimagining Dealership Year-End Sales Events in 2021

Automotive Mastermind

Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. But as the looming microchip shortage and countless production delays continue, this year’s holiday season and year-end sales events for many dealerships will likely look vastly different than before.

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Inventory Shortages: 3 Myths Dealers Need to Know

Automotive Mastermind

This is just one of the potentially damaging misconceptions that could be holding dealers back from making the most of their sales, service and acquisition opportunities. In the meantime, consumer demand has also pushed certified pre-owned (CPO) sales back to pre-pandemic levels, according to IHS Markit.

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3 Steps to Proactively Prevent Customer Lease Buybacks

Automotive Mastermind

Shrinking lease portfolios will put pressure on dealers to create a sense of urgency with customers to support new vehicle sales and drive customer loyalty. As a result, more buyers are likely to be pushed out of the new-vehicle buying market, according to S&P Global Mobility.