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Arranging motor finance is biggest showroom pain for car buyers

Motor Trader

Arranging motor finance is the biggest bugbear for customers when it comes to buying a car. Furthermore, women are even more likely to dislike each aspect of the buying process than men. Dealers can take the pain out of the process by ensuring their online experience includes finance calculators and part exchange valuation tools.

Finance 66
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Only half of car buyers comfortable with dealer finance process

Motor Trader

Over three-quarters of car buyers (76%) will consider dealer finance even though only half are comfortable with the process, according to MOTORS The research polled the views of over 2,000 in-market car buyers. 15% are uncomfortable, with the highest levels of discomfort experienced by used car buyers, women and 18-24 year-olds.

Finance 106
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Dealers see price as most important consideration for car buyers

Motor Trader

Price remains the most important consideration for buyers when it comes to purchasing a vehicle, according to motor dealers. The latest Forecourt Foresight research from Close Brothers Motor Finance reveals that motor dealers see price as one of the top three considerations for over three quarters (77%) of their customers.

Women 105
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Honoring Those Who Serve: Your Guide to Military Discounts on Used Cars

MforceLA

As a nation, we owe a debt of gratitude to the brave men and women who serve in our military and their families who support them through their service. Most commonly, they offer monetary savings, such as a set dollar amount of the purchase price or special low-interest financing exclusive to military members.

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Honoring Those Who Serve: Your Guide to Military Discounts on Used Cars

MforceLA

As a nation, we owe a debt of gratitude to the brave men and women who serve in our military and their families who support them through their service. Most commonly, they offer monetary savings, such as a set dollar amount of the purchase price or special low-interest financing exclusive to military members.

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Cox Automotive Makes World-Class Connections at NADA 2024

AutoSuccessOnline

Highlights include: Cox Automotive Retail360 Deal : An AI-powered platform that connects online and in-store activity for buyer and seller and produces better deals that are faster and more efficient no matter what sales channel or channels they are in. Satisfaction with Car Buying Improves After Two Years of Decline As U.S.

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7 Lead Generation Strategies for Car Dealerships in 2024: Innovative and Effective Tactics

Turbo Marketing Solutions

Additionally, you should focus on creating quality content that targets buyer personas at different stages of the sales funnel. On the other hand, audience members looking for financing options should be targeted with content that explains credit scores or how fixed-rate auto loans work.