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Maximizing Sales with Dealer Incentives: A Guide to Manufacturer Offers

Shawn Ryder

These can include cash rebates, low Annual Percentage Rate (APR) financing, lease specials, and other promotional offers. Types of Dealer Incentives Cash Rebates: Manufacturers may offer cash bonuses to dealers for each unit sold of a particular model, which can then be passed on to consumers as discounts.

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Understanding OEM Incentives in 2024

Automotive Mastermind

These incentives play a massive role in developing dealership strategies by laying the groundwork for enhancing customer experiences, driving sales and ensuring full buyer satisfaction. Ranging from car rebates and discounts to special financing and leasing deals, these car dealer incentives serve as a strategic tool for savvy sales teams.

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