Remove Buyer Remove Extended Warranty Remove Retail
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Is an Extended Warranty Worth It for Your Vehicle?

Shawn Ryder

Do You Need an Extended Warranty for Your Car? What is an extended warranty? An extended warranty is like a protection plan that you can buy for your car. It provides coverage for repairs and replacements of certain parts after the manufacturer’s warranty expires. How reliable is your car?

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4 Buyer Personas for Dealers to Know in 2024

Automotive Mastermind

Recognizing these new buyer personas and understanding their unique needs and preferences is key to future dealership success. Today’s buyers in the U.S. New to Market With the rise of digital retailing, dealership’s primary market area (PMA) has expanded significantly, offering greater room for variability and growth.

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Nissan Allows Dealers To Sell Cars At A Loss, Up To 15% Below Invoice

Carscoops

According to Cox Automotive, vehicles on Nissan dealer lots are sitting there for around 98 days before buyers snap them up. Junk fees, pointless extra packages, and extended warranties could all be part of the plan for some of these businesses too.

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Understanding Dealership Jargon: Terms the Public May Not Know

Shawn Ryder

The F&I manager will also offer additional products such as extended warranties and GAP insurance. MSRP (Manufacturer’s Suggested Retail Price) The price that the manufacturer recommends the dealership sell the car for. Knowing this price can give buyers leverage during negotiations.

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How to Crack the Code on Future-Proofing Your Dealership in 2024

Automotive Mastermind

The future of the automotive retail industry is undergoing a significant transformation, ultimately changing how dealerships operate and communicate with customers. Industry-wide Brand Loyalty Stalls While retail advertised inventories have risen substantially, brand loyalty has not followed. to 4.9% – the highest since 2018.

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The car brands with the longest warranties in Australia

Drive.com

With the exception of retail prices, car warranties are among one of the most competitive segments of the entire automotive industry, with each manufacturer looking to offer a longer period of coverage to attract customers.

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Industry Trends in Marketing and Sales in the Automotive Sector: A Comprehensive Analysis

Turbo Marketing Solutions

Interestingly, while online research has surged—with 92% of buyers conducting pre-purchase research—79% still prefer visiting dealerships in person. Modern car buyers are placing increasing importance on sustainable solutions, and this significant uptick in EV sales is a strong signal of their commitment towards eco-friendly mobility.