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Targeting Trending Audiences for Q4 Marketing: A Winning Strategy for Car Dealerships

ForceMarketing

To maximize their efforts, car dealerships should consider targeting three trending audiences: EV buyers, Model Year End shoppers, and those interested in expiring inventory. EV Buyers: Electric vehicles (EVs) are no longer a niche market. Targeting EV buyers in Q4 can yield significant results.

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Targeting Trending Audiences for Q4 Marketing: A Winning Strategy for Car Dealerships

ForceMarketing

To maximize their efforts, car dealerships should consider targeting three trending audiences: EV buyers, Model Year End shoppers, and those interested in expiring inventory. EV Buyers: Electric vehicles (EVs) are no longer a niche market. Targeting EV buyers in Q4 can yield significant results.

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Do end-of-year sales really mean good deals?

Shawn Ryder

As dealerships aim to clear their lots of older inventory, they often offer substantial markdowns, trade-in incentives, and financing deals to attract buyers. These incentives can come in various forms: Cash Rebates: Direct cash discounts that can reduce the overall price of a vehicle. Here are some factors to consider: 1.

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Is this a good OTD price?

Shawn Ryder

” The OTD price represents the total cost the buyer will need to pay to take ownership of a vehicle, including not only the sale price but also tax, title, registration, and fees. Optional Add-ons: Costs for any extras you may select, such as extended warranties, paint protection, or aftermarket accessories.