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From the archive: Samsung's big bid to make cars

Autocar

By the time its founder died in 1987, it was a big name in heavy industry, engineering and electronics – and his heir recognised that the car industry was essentially a combination of the three. So it seemed the rescuer of Samsung Motors would also have to be foreign, and that rescuer was Renault , paying £560m for a 70% stake.

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How the AU Falcon very nearly became a global luxury car | Drive Flashback

Drive.com

It’s been going on in the consumer electronics and whitegoods markets for years. One of the benefits of globalisation for car buyers is the ability to get more, and hopefully better, technology at the same price (or sometimes even lower in terms of price versus salary) as the previous model. Now cars are going the same way.

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Why the 2024 Hyundai Ioniq 5 N is more than just a fast EV

Drive.com

Aside from the fully electric 478kW/770Nm dual-motor drivetrain, we’ve got adaptive damping and around 25 separate electronic components that influence the driving experience. And particularly, the input that went into the car from Hyundai Australia, for Australian buyers. of a millimetre change (at at time).” That’s what we wanted’.”

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2024 Jeep Wrangler review

CarExpert

Buyers gravitate to the Wrangler for its appearance, but the market also demands a 4×4 that can offer those same lifestyle benefits without the compromises traditionally associated with the nameplate. 1 crawl ratio, Tru-Lok electronic locking front and rear differentials, and an electronic front sway bar disconnect.

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2024 Volkswagen Amarok Style V6 review

Drive.com

While Australia’s ute-centric buying behaviour may have helped shift the showroom spread away from passenger cars (in 2014 the Golf made up almost 36 per cent of Volkswagen sales compared to less than 7 per cent today), despite its strong performance within the brand the Amarok is not as popular with buyers as it should be.

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Mercedes-AMG GT plug-in hybrid to bring 804bhp and 1047lb ft

Autocar

It replaces the rear-wheel drive arrangement used previously, providing the new coupé with what Schiebe describes as “a much broader spread of driving characteristics, together with greater traction and added security in all weather conditions”. Also included is an electronically controlled rear-locking differential.

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Driving Ahead: The Top 10 Future Trends in Automotive Digital Marketing for the Next Decade

Automotive Digital Marketing

Potential buyers might initiate their journey with a voice search about the best new cars of the year, ask their voice assistant to shortlist options based on their preferences, and finally, request to schedule a test drive. For automotive businesses, this means that the traditional sales funnel is changing.