2024 Auto Industry Trends and Predictions: What Dealers Need to Know
Automotive Mastermind
JANUARY 26, 2024
Predictive marketing technology enables dealers to gain a competitive edge, enabling them to identify potential buyers early in their decision-making process and tailor their marketing efforts to meet these customers’ specific needs and preferences. million units as of December 2023, a 60% year-over-year increase from 1.4
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