Buyer Demographic Sales 
Motor Trader
FEBRUARY 18, 2025
Half of buyers are hesitant with regards to using dealer provided car finance following last years Court of Appeal ruling on undisclosed commission payments, says Motors. Fifty-three per cent of the buyers p were aware of the issue surrounding car finance sales. This number rose to 59% for men and 63% of over 55s.
CarExpert
SEPTEMBER 20, 2024
Australia’s best-selling SUV celebrated its 30th year Down Under, as well as 500,000 local sales including a record month in August. While utes are the flavour of the month, the RAV4 remains hugely popular among new car buyers across a variety of demographics. Here’s everything you need to know about the range.
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Shawn Ryder
OCTOBER 6, 2024
In today’s competitive automotive market, creating compelling digital advertising campaigns is essential for driving sales and attracting customers to your dealership. As a car dealer, understanding the fundamentals of digital advertising can help you connect with potential buyers more effectively. Engaging younger audiences.
Carscoops
JUNE 13, 2024
Infiniti is on a mission to increase its market share and profitability after experiencing five consecutive years of declining sales. The brand’s North American boss has set a target of achieving a 10 percent sales increase in the 2024 fiscal year.
Drive.com
OCTOBER 21, 2024
While the new car market is a level playing field for car buyers, its second-hand counterpart is riddled with fluctuating prices. So in a buyer’s market, which models are holding their value best? Here are the used cars that hold their value the best. Toyota Corollas are bulletproof.
CarExpert
NOVEMBER 19, 2024
Jaguar also unveiled a new tag line, “Copy Nothing”, accompanied to short introductory video (below) that appeals more to a fashion show crowd than the pipe and slippers brigade that was once the brand’s core demographic. In Australia the F-Pace remains on sale with buyers able to configure new vehicles to their taste.
Auto Alert
FEBRUARY 10, 2025
While its great to attract as many potential buyers as possible, focusing on the right prospects who are more likely to convert will drive business. Buyers who complete a financing pre-approval are more serious and ready to buy, making them high-quality leads. This builds credibility and attracts serious buyers.
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