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2024 Auto Retailer F&I Year in Review — What We Learned

AutoSuccessOnline

With the average price of new vehicles hovering around $48,000 and interest rates for auto loans reaching their highest levels in decades, many potential buyers found themselves priced out of the market. The post 2024 Auto Retailer F&I Year in Review What We Learned appeared first on AutoSuccessOnline.

Retail 40
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Where do you find your target audience for customer discovery?

Shawn Ryder

This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle). Platforms like Facebook, Instagram, and Twitter allow you to create targeted ads based on specific demographics and interests. Engage authentically to foster trust and gather insights.

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What Industries Have You Had the Most Success Selling Marketing Services To?

Shawn Ryder

High-quality images and videos can capture buyer interest far beyond static listings. Strategies employing data analytics to target specific demographics can lead to better patient acquisition and retention. With agents and brokers vying for limited listings, it’s crucial to stand out.

Retail 59
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Are You Worth Over $1 Million? You’re Infiniti’s Preferred Customer For The QX80

Carscoops

Infiniti told retailers that the target demographic for its new SUV flagship comprises individuals earning over $250,000 annually with a net worth of at least $1 million. Consequently, approximately 75 percent of QX80 buyers are anticipated to be newcomers to the brand. ”

Customer 116
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Bread, Milk, And… A Chevy Equinox? How GM Is Using Costco To Boost EV Sales

Carscoops

GM is leveraging its partnership with Costco to find more EV buyers. GM says it sees value in using Costo Auto, the wholesaler’s automotive arm, at pushing its EV cars out to a demographic that is eager to get a deal. “Costco has a very strong demographic that fits well with EV buyers.” ”

Sales 111
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Which Super Bowl ads did you like the most this year?

Shawn Ryder

Automotive retailers should not shy away from humor. A light-hearted social media campaign or fun contests can engage potential buyers and make your dealership memorable. Tailoring ads and content to reflect the demographics of your local community not only enhances the relevance of your messaging but also strengthens brand loyalty.

Retail 59
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MT Interview: Duncan Chapman, MD Ray Chapman

Motor Trader

Whether it be, retail, fleet, or Motability. The cars are appealing to a wider audience now, from a demographic perspective and coupled with all the new facilities around the UK, in terms of showrooms, its attracting a lot more people and were selling more cars. And quite frankly, our order take, Ive never seen it as strong.

Retail 66