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While its great to attract as many potential buyers as possible, focusing on the right prospects who are more likely to convert will drive business. Buyers who complete a financing pre-approval are more serious and ready to buy, making them high-quality leads. This builds credibility and attracts serious buyers.
Where its sister brand Omoda (sold here under the Chery banner) is pitched primarily at a youthful audience, Jaecoo targets a slightly older demographic of which most will have a couple of kids in tow. Consequently, the J8 could even make sense for buyers who might fancy a Merc or BMW but cant quite make the stretch financially.
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