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Overselling can hurt F&I sales

Canadian Auto Dealer

Overwhelm your customers and they buy less A December 2023 white paper by CDK Global sheds light on some evolving dynamics in automotive, particularly in the world of Finance and Insurance (F&I departments). The demographic breakdown of purchasers provides further insights into the market.

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Content Marketing Strategies for Lead Generation in Car Dealerships: Boost Sales Online

Turbo Marketing Solutions

But here's where people often get it wrong; it isn't just about creating any content, but delivering the right kind of content that resonates with potential car buyers. Blogs and Articles Potential car buyers often search online for tips and information about the car-buying process.