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Buyers hesitant to use dealer provided car finance

Motor Trader

Half of buyers are hesitant with regards to using dealer provided car finance following last years Court of Appeal ruling on undisclosed commission payments, says Motors. Fifty-three per cent of the buyers p were aware of the issue surrounding car finance sales. This number rose to 59% for men and 63% of over 55s.

Finance 69
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Are You Chasing Leads? Or Are You Pursuing Active Buyers?

AutoSuccessOnline

The key to unlocking true marketing potential lies in identifying and pursuing the most active buyers, rather than simply chasing after any lead that comes their way. On the other hand, active buyers are those who are ready to make a decision and are actively seeking out information to finalize their choice.

Buyer 40
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6 Ways to Improve Dealership Lead Quality Fast

Auto Alert

While its great to attract as many potential buyers as possible, focusing on the right prospects who are more likely to convert will drive business. Buyers who complete a financing pre-approval are more serious and ready to buy, making them high-quality leads. This builds credibility and attracts serious buyers.

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BLOG Does technology hold the answers for automotive finance? 

Motor Trader

The Court of Appeal found it unlawful for dealers to receive commissions from finance companies unless the payments had been properly disclosed and customer consent was given. The power of fintech and blockchain can create a new era of transparency with buyers and drive greater efficiencies for dealers.

Finance 59
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Your Local Dealership Marketing Solution in Cleveland, Oklahoma

Shawn Ryder

Targeted Advertising: Utilizing pay-per-click (PPC) advertising allows dealerships to target specific demographics, ensuring that their advertising budget is spent wisely and effectively. This content helps capture the interest of potential buyers in the area. Ad Design: Craft compelling ad copy and visuals that invite clicks.

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Your Local Dealership Marketing Solution in Mears, Michigan

Shawn Ryder

For dealerships, understanding the community’s demographics, preferences, and behaviors is crucial for developing effective marketing strategies. Car buyers now rely heavily on online resources to guide their purchasing decisions. This shift underscores the necessity for dealerships in Mears to invest in digital marketing.

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Your Local Dealership Marketing Solution in Little River, California

Shawn Ryder

By embracing digital marketing, dealerships can enhance their visibility, engage with potential buyers, and ultimately drive more sales. Utilize ad targeting features to reach the right audience based on demographics and interests. For car dealerships in Little River, this trend presents both challenges and opportunities.