AutoRaptor

APRIL 5, 2024

With their strong purchasing power and unique preferences, targeting this demographic can greatly boost your dealership’s revenue. Key Characteristics of Baby Boomer Car Buyers: 1. Taking the time to listen to their needs and preferences can go a long way in building a lasting relationship with this demographic.

Demographic 52

Demographic Dealerships Extended Warranty Marketing 52

Turbo Marketing Solutions

SEPTEMBER 6, 2024

Interestingly, while online research has surged—with 92% of buyers conducting pre-purchase research—79% still prefer visiting dealerships in person. Modern car buyers are placing increasing importance on sustainable solutions, and this significant uptick in EV sales is a strong signal of their commitment towards eco-friendly mobility.

Automotive 52

Automotive Marketing Sales Supply Chain 52

MforceLA

JUNE 21, 2023

Furthermore, these cars have extended warranties, and they are usually in better shape than most used cars on the market. Speaking of cars available at auctions have a bad reputation, and therefore, most buyers try to steer clear. What’s amazing about these dealerships is that they sell certified pre-owned cars (CPO).

Dealerships 52

Dealerships Finance Extended Warranty Manufacturing 52

AutoRaptor

DECEMBER 19, 2023

Online platforms and mobile applications have made it easier for both buyers and sellers to connect, expanding the market reach and streamlining the purchasing process. When pricing your vehicles, highlight any unique features or recent upgrades that add value, giving potential buyers an incentive to choose your dealership over others.

Pre-Qualify 52

Pre-Qualify Repairing Customer Marketing 52

Turbo Marketing Solutions

JUNE 13, 2024

But here's where people often get it wrong; it isn't just about creating any content, but delivering the right kind of content that resonates with potential car buyers. Blogs and Articles Potential car buyers often search online for tips and information about the car-buying process.

Dealerships 52

Dealerships Marketing Sales Buyer 52

Turbo Marketing Solutions

APRIL 9, 2024

Transparent pricing helps build trust between car manufacturers and buyers - when people feel like they're getting a fair deal, they're more likely to choose one brand over another. This precision in pricing offers transparency and honesty in the sales process, fostering trust between buyers and sellers.

Automotive 52

Automotive Customer Dealerships Marketing 52