This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
While its great to attract as many potential buyers as possible, focusing on the right prospects who are more likely to convert will drive business. Buyers who complete a financing pre-approval are more serious and ready to buy, making them high-quality leads. This builds credibility and attracts serious buyers.
Interestingly, while online research has surged—with 92% of buyers conducting pre-purchase research—79% still prefer visiting dealerships in person. Modern car buyers are placing increasing importance on sustainable solutions, and this significant uptick in EV sales is a strong signal of their commitment towards eco-friendly mobility.
With their strong purchasing power and unique preferences, targeting this demographic can greatly boost your dealership’s revenue. Key Characteristics of Baby Boomer Car Buyers: 1. Taking the time to listen to their needs and preferences can go a long way in building a lasting relationship with this demographic.
Understand Your Customers Buying Journey Every car buyer follows a unique path and each step along that journey provides valuable insights that you can leverage to create highly personalized customer experiences. This can enhance the customer experience and keep potential buyers engaged, even outside of business hours.
Furthermore, these cars have extendedwarranties, and they are usually in better shape than most used cars on the market. Speaking of cars available at auctions have a bad reputation, and therefore, most buyers try to steer clear. What’s amazing about these dealerships is that they sell certified pre-owned cars (CPO).
Online platforms and mobile applications have made it easier for both buyers and sellers to connect, expanding the market reach and streamlining the purchasing process. When pricing your vehicles, highlight any unique features or recent upgrades that add value, giving potential buyers an incentive to choose your dealership over others.
But here's where people often get it wrong; it isn't just about creating any content, but delivering the right kind of content that resonates with potential car buyers. Blogs and Articles Potential car buyers often search online for tips and information about the car-buying process.
Transparent pricing helps build trust between car manufacturers and buyers - when people feel like they're getting a fair deal, they're more likely to choose one brand over another. This precision in pricing offers transparency and honesty in the sales process, fostering trust between buyers and sellers.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content