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Buyers hesitant to use dealer provided car finance

Motor Trader

Half of buyers are hesitant with regards to using dealer provided car finance following last years Court of Appeal ruling on undisclosed commission payments, says Motors. Fifty-three per cent of the buyers p were aware of the issue surrounding car finance sales.

Finance 69
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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

A lead persona is a semi-fictional representation of your ideal customer based on data and insights gained from current customer behavior, preferences, and demographics. Demographics: Age, gender, income, education level, and location are key demographic factors that influence purchasing decisions.

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Your Local Dealership Marketing Solution in Huntsville, Arkansas

Shawn Ryder

With an increasing population and a vibrant economy, local car dealerships have a unique opportunity to market themselves to both new buyers and loyal customers. By understanding the demographics and preferences of Huntsville residents, dealerships can craft effective marketing campaigns that resonate.

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Your Local Dealership Marketing Solution in Bixby, Missouri

Shawn Ryder

Understanding the Bixby Automotive Market Bixby is a quaint area offering a blend of small-town charm and modern amenities, attracting a diverse demographic looking for reliable transportation options. Google Ads allows you to target specific demographics and geographical areas tailored to Bixby and Washington County.

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6 Ways to Improve Dealership Lead Quality Fast

Auto Alert

While its great to attract as many potential buyers as possible, focusing on the right prospects who are more likely to convert will drive business. Buyers who complete a financing pre-approval are more serious and ready to buy, making them high-quality leads. This builds credibility and attracts serious buyers.

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Where do you find your target audience for customer discovery?

Shawn Ryder

This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle). Platforms like Facebook, Instagram, and Twitter allow you to create targeted ads based on specific demographics and interests. Engage authentically to foster trust and gather insights.

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Your Local Dealership Marketing Solution in Moss, Mississippi

Shawn Ryder

The digital landscape offers numerous avenues for dealerships to connect with potential buyers, especially in this small community where word-of-mouth has traditionally been a strong advertising tool. Target Specific Audiences: Digital marketing allows for pinpoint targeting, ensuring your message reaches the right demographic.