Bread, Milk, And… A Chevy Equinox? How GM Is Using Costco To Boost EV Sales
Carscoops
JUNE 10, 2024
GM is leveraging its partnership with Costco to find more EV buyers. GM says it sees value in using Costo Auto, the wholesaler’s automotive arm, at pushing its EV cars out to a demographic that is eager to get a deal. “Costco has a very strong demographic that fits well with EV buyers.” ”
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