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Expanding Social Media Presence for Free Car Sales Leads In 2024, social media platforms continue to present an excellent opportunity to generate free leads in the automotive industry. Car buyers now rely on online research sources and spend more than 14 hours researching and purchasing vehicles before entering dealerships.
Olivia Stapleton, Marketing Specialist & SalesEnablement at Dealer Teamwork and Founder at Next Gear Automotive Olivia Stapleton, Marketing Specialist & SalesEnablement at Dealer Teamwork and Founder at Next Gear Automotive, presented on the Gen Z Dealer Playbook, offering strategies to connect with next generation shoppers.
Leveraging keywords like car dealerships near Pilot Rock and best used cars in Umatilla County will help attract local buyers. This data can be crucial for nurturing future sales, enabling your team to track inquiries and follow up promptly. This ensures that advertising budgets yield maximum returns.
With more consumers turning to online channels for their car shopping, dealerships must pivot to digital platforms to meet potential buyers where they are. Successful PPC strategies incorporate: Targeted Ads: Design ads that resonate with your local audience by offering deals that cater specifically to them.
The Benefits of Digital Marketing for Car Dealerships Here are the primary benefits car dealerships in Lemon Cove can gain from leveraging digital marketing: Increased Visibility: Digital marketing enables dealerships to appear in search results made by local customers.
Plus, with the rise of “one-and-done” buyers, brand loyalty has diminished industry-wide. Who Are Nomad Buyers? Also known as “one and done” buyers, nomad buyers are those who buy once from a brand. As buyers wait longer between purchases, engaging customers before they return to market is more important than ever.
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