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The Road to Better Sales: Creating a Better Experience for Women Car Buyers

Full Path

What if the key to unlocking higher profits, stronger customer loyalty, and a standout reputation is already walking into your showroomwomen buyers, but choosing for a dealership that offers a more comfortable, personalized experience? It is about building an environment where every customer feels informed, confident, and in control.

Women 52
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Arranging motor finance is biggest showroom pain for car buyers

Motor Trader

Arranging motor finance is the biggest bugbear for customers when it comes to buying a car. Furthermore, women are even more likely to dislike each aspect of the buying process than men. These, together with a closer attention to buyers’ needs and anxieties, will help drive increases in sales conversion.

Finance 66
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Driving Change and Empowering Women: A Conversation with Linda Jackson, Global CEO of Peugeot

Women Automotive Network

In the Women Automotive Networks most recent Leadership Interview, Micha Goebig, the founder and CEO of Go Big Coaching and Communications, had the honour of speaking with Linda Jackson, the Global CEO of Peugeot. The shift towards electrification, digitalization, and evolving customer experiences presents unparalleled opportunities.

Women 130
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Dealers see price as most important consideration for car buyers

Motor Trader

Price remains the most important consideration for buyers when it comes to purchasing a vehicle, according to motor dealers. The latest Forecourt Foresight research from Close Brothers Motor Finance reveals that motor dealers see price as one of the top three considerations for over three quarters (77%) of their customers.

Women 105
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Only half of car buyers comfortable with dealer finance process

Motor Trader

Over three-quarters of car buyers (76%) will consider dealer finance even though only half are comfortable with the process, according to MOTORS The research polled the views of over 2,000 in-market car buyers. 15% are uncomfortable, with the highest levels of discomfort experienced by used car buyers, women and 18-24 year-olds.

Finance 105
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"Navigating the Future of Automotive Leadership: Balancing Tradition and Innovation"

Women Automotive Network

Embracing the Future of Leadership: A Panel Discussion on Innovation, Diversity, and Talent in the Automotive Industry At the Women Automotive Summit on the 4th June we had the privilege of welcoming over 400 attendees to our first US Summit. The Women Automotive Network is a global community of 39,000 from 108 countries.

Women 130
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‘Leading the way’ with upcoming interview series: Jaclyn McQuaid, Linda Jackson, and Chris Feuell

Women Automotive Network

An impressive line-up of upcoming Leadership Interviews has been announced from Women Automotive Network including Jaclyn McQuaid, President and Managing Director, General Motors Europe; Linda Jackson, CEO of Peugeot; and Chris Feuell, CEO of Chrysler Brand, Stellantis.

Women 130