Younger, female buyers drawn to more ‘approachable’ hybrid supercar
CarExpert
SEPTEMBER 20, 2024
The plug-in hybrid Artura supercar is bringing a new type of buyer into McLaren showrooms. According to Charlotte Dickson, regional director for McLaren Asia Pacific, there’s a growing crowd of female buyers being drawn to the Artura. “In Australia, our historic McLaren customer is always that core petrolhead.
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