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Younger, female buyers drawn to more ‘approachable’ hybrid supercar

CarExpert

The plug-in hybrid Artura supercar is bringing a new type of buyer into McLaren showrooms. According to Charlotte Dickson, regional director for McLaren Asia Pacific, there’s a growing crowd of female buyers being drawn to the Artura. “In Australia, our historic McLaren customer is always that core petrolhead.

Buyer 110
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Vauxhall: government should help affordable EV buyers, not company car users

Autocar

UK boss says funds from company car tax should be used to provide incentives for cheaper EVs for private buyers Vauxhall has called on the government to do more to help support private buyers of affordable electric cars , even if that requires redistributing some of the money used to support electric company cars.

Buyer 105
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Why Customers Don’t Answer Calls and the Power of a Text-First Strategy

AutoSuccessOnline

Today’s customers are increasingly resistant to answering phone calls from businesses, especially car dealerships. To connect more effectively with potential customers, many dealerships are adopting a text-first strategy, which aligns better with modern communication habits.

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Lexus LBX 2024 long-term test

Autocar

"As the LFA showed a different side to the brand in terms of attitude and performance, the LBX will challenge the status quo and redefine what a small car can offer", apparently. The dark interior and compact dimensions probably didnt help, even though it doesnt feel cramped in terms of physical space.

Term 105
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High-Mileage Service Contracts: The New Tool for Your Customer Retention Toolbox

AutoSuccessOnline

Customer retention has long been recognized as one of the most important factors in a car dealer’s success. One of the key drivers of customer loyalty is how often a customer returns to a dealership for service and repairs after purchasing a vehicle. Despite the importance, achieving high retention levels can be challenging.

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Kia Says Buyers Are Warming Up To Tasman’s Looks

Carscoops

“You’re all aware of the commentary around launch from an aesthetic standpoint, but we’re really starting to see a narrative shift in terms of opinions,” he told Drive. We’ve done some customer research as well.

Buyer 98
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Porsche Admits Buyers Aren’t Ready For EVs Yet, So Where Does That Leave 2025 Electric Boxster?

Carscoops

So while Porsche has the products and production capability to meet that planned-for 80 percent figures, it says it won’t push for it and will let customers lead the way. On top of those longer-term worries, Porsche has a more immediate one in the form of an aluminium shortage.

Buyer 116