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BLOG Dealers are adapting new technologies to serve their customers better

Motor Trader

The proliferation of BEVs will require automotive retailers to adopt new technologies to serve their customers better and build closer and more meaningful relationships. It has navigated the challenges presented by the pandemic, the cost of living crisis, and new technology and retail models.

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Hyundai Going Back To Physical Buttons Because American Buyers Don’t Like Touchscreens

Carscoops

However, the firm thinks attitudes may change when cars are equipped with more self-driving technology. Designers loved the new techy setups, but as Hyundai discovered, American buyers did not. You could call it the Tesla Effect. The recently facelifted Ioniq 5 already benefits from this thinking.

Buyer 131
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New Car Buyers Demand Affordable EVs, Not Electric Pickups

Carscoops

Survey shows that automakers are struggling to meet the needs of buyers who are interested in EVs. Consumers want cheaper EVs, and the lack of affordable options may be driving away young customers. Some of the disconnect between what buyers want and automakers can offer comes down to market factors beyond the industry’s control.

Buyer 119
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Innovative Technologies Shaping the Future of Automotive Marketing and Customer Engagement

Shawn Ryder

As the automotive industry continues to evolve, innovative technologies are playing a crucial role in changing how car dealerships engage with customers and market their vehicles. Understanding these technologies can help dealerships stay competitive and enhance the customer experience.

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Younger, female buyers drawn to more ‘approachable’ hybrid supercar

CarExpert

The plug-in hybrid Artura supercar is bringing a new type of buyer into McLaren showrooms. According to Charlotte Dickson, regional director for McLaren Asia Pacific, there’s a growing crowd of female buyers being drawn to the Artura. “In Australia, our historic McLaren customer is always that core petrolhead.

Buyer 110
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New Ram Professional Division Launched To Cater Commercial Vehicle Buyers

Carscoops

Commercial vehicles are becoming a key player in the automotive landscape, with the segment rapidly evolving thanks to the implementation of new technologies. Ram says that its target audience is small businesses, work truck fleets, and demanding buyers of commercial vehicles.

Buyer 111
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Unlock Better Customer Experiences with a Solid DMS

DealerTrack Insights

A better-integrated solution reduces manual data entry time by pre-filling forms for your customer. Integrated deal processes mean car buyers spend less time at your dealership and reduce the need to re-key customer information multiple times. Many DMS technologies are designed to work well on their own.

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