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Hyundai Going Back To Physical Buttons Because American Buyers Don’t Like Touchscreens

Carscoops

However, the firm thinks attitudes may change when cars are equipped with more self-driving technology. Designers loved the new techy setups, but as Hyundai discovered, American buyers did not. You could call it the Tesla Effect. The recently facelifted Ioniq 5 already benefits from this thinking.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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BLOG Dealers are adapting new technologies to serve their customers better

Motor Trader

The proliferation of BEVs will require automotive retailers to adopt new technologies to serve their customers better and build closer and more meaningful relationships. It has navigated the challenges presented by the pandemic, the cost of living crisis, and new technology and retail models.

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5 Outdated Sales Tactics That Are Costing You Customers

Auto Alert

5 Outdated Sales Tactics That Are Costing You Customers Car shoppers have changedhas your sales approach? Although this may seem common sense, sales professionals and dealerships get stuck in a rut and rely on outdated sales tactics that can harm their customer relationships and overall sales performance. Be upfront with your pricing.

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AI + Human Touch: How Dealerships Are Revolutionizing Customer Loyalty in 2025

Call Revu

The proof is in the pudding: By harnessing AI technologies to streamline customer interactions via gathering call insights and empower employees to personalize interactions in the name of improving customer engagement, automotive dealerships can strengthen and improve customer engagement in the long term, leading to a higher lifetime value.

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Starry But Soulless Mercedes CLA Leans On AI And Electric Power

Carscoops

More: Mercedes Teases Baby G-Class, Electric E-Class, And More Buyers will also find sweptback headlights that are connected by a thin illuminated strip. Customers will also find a host of options including AMG Line, AMG Line Plus, and Night packages. It features an illuminated star emblem as well as 142 individually lit mini stars.

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New Car Buyers Demand Affordable EVs, Not Electric Pickups

Carscoops

Survey shows that automakers are struggling to meet the needs of buyers who are interested in EVs. Consumers want cheaper EVs, and the lack of affordable options may be driving away young customers. Some of the disconnect between what buyers want and automakers can offer comes down to market factors beyond the industry’s control.

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