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5 Ways To Improve Dealership Customer Loyalty & Retention

Automotive Mastermind

As dealerships’ new and used vehicle inventories slowly begin to normalize, now is the time for automotive industry dealers to focus on proactively retaining their loyal customers and improving retention. It’s critical dealers take intentional, proactive action to protect their customer base against the competition’s conquest efforts.

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Guide to Dealership Customer Loyalty

Automotive Mastermind

Now, amid inventory shortages and historically high vehicle prices, nurturing a dealership’s automotive customer retention program against competitor’s conquest attempts has become key – critical to both immediate and long-term success. buyers dropping to a six-year low in 2021.

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Referral Programs in the Automotive Industry: Boosting Sales and Building Customer Loyalty

Turbo Marketing Solutions

The personal recommendation attached to referrals breeds an existing trust, shortening the process needed to convert a potential buyer into an actual customer. Now, let's delve into how this trust can quicken sales. One notable advantage is the shortened sales cycles that come with referred customers.

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Genesis Seeks to Gain Independence from Hyundai

Automotive Addicts

Strategic hires, including industry professionals like Drew Slaven, have strengthened the company’s capabilities in regional sales goals and advertising strategies. The separation from Hyundai dealerships has been instrumental in elevating Genesis’s image and customer experience.

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F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan

Carscoops

Dealers say the tactic puts numbers ahead of customers, and leads to dissatisfaction. With sales of the F-Series dropping 10% this year, Ford is eager to get rid of old stock. Furthermore, the payout per vehicle increases if the dealership surpasses 120 percent of its sales goal. Not all dealers hate it, though.

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Optimizing Your Car Dealership’s Advertising Budget: A Strategic Guide

Shawn Ryder

Introduction Allocating the advertising budget effectively is crucial for car dealerships aiming to maximize their return on investment while reaching potential customers across various platforms. Factors such as demographics, buyer behavior, and competitor strategies should inform your budget allocation.

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How to be a Good Car Salesman by Engaging Delivered Clients Year Round

AutoRaptor

Understanding the Role of a Car Salesman Before we dive into the importance of customer engagement, let’s first understand the role of a car salesman. Beyond just selling cars, you are responsible for providing exceptional customer service and building a solid reputation.