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JudgeService identifies ways for dealers to boost customer satisfaction

Motor Trader

The most significant boosts in customer satisfaction are achieved by dealers who routinely offer test drives (up 45% to 81%) and make follow-up contact with car buyers (rising 41% to 87%), according to research of over 436,100 customer questionnaires by JudgeService. “Test drives sell cars.

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Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers

Carscoops

Jaguar’s managing director claims they weren’t trying to alienate buyers with the brand’s relaunch. Jag Doesn’t Want To Push Old Customers Away One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base.

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Auto Trader launches customer service accreditation for retailers

Motor Trader

The strong customer service of Right Track Cars, Golden Hill Garage and first4car.com has been acknowledged by Auto Trader Highly Rated 2024. Retailers are selected based on recognition from their customers who rate them highly on Auto Trader. As a small family-run business, having a 4.9-star

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Personalize the Car Buyer Experience for Bigger Results

AutoDealer Today

Digital retailing can improve customer experience and make it easier and faster to complete a sale, but digital retailing provides another benefit to dealers and car buyers alike. Fewer dealers than ever view digital retailing as a barrier to forming personal connections with buyers. It builds connections.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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Higher prices and limited options push car buyers from new to used

Autocar

These are the models we can sell to private, retail customers. Fortunately, he’s finding that many private customers who miss the old models and who aren’t interested in electric cars are prepared to part-exchange their cars for used and nearly new Fords instead. in May, taking the decline since the start of the year to 11.3%.

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COMMENTARY: 2025 auto retail outlook, as machine learning meets inventory intelligence

Auto Remarketing

As we step into 2025, the automotive retail industry is ready to take its next step in modernizing its operations, where artificial intelligence (AI) and machine learning (ML) are poised to reimagine dealership operations. Another critical aspect where AI is set to revolutionize dealership operations is in carryover and risk management.

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