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The Number Of Car Buyers Paying Over MSRP Has Plummeted

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The number of mainstream buyers paying over sticker has dropped 7% in the past year. Power , overall customer satisfaction with purchasing a vehicle climbed from a score of 793 last year to 801 in 2024. More: Study Finds 25% Of Car Buyers Won’t Return To Dealership That Charged Above MSRP So what’s behind the improvement?

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Want A Ferrari F80? Dealer’s Asking $2.3 Million Over MSRP

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However, not all buyers are private enthusiasts as a dealership in Germany has just listed up a build slot, and it comes at a hefty premium over the car’s MSRP. million, although we suspect the vast majority will cost quite a bit more than that once customers start personalizing their cars and ordering pricey options.

MSRP 116
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Don’t Be A Sucker! Toyota Corolla Buyer Teaches Us How To Beat Dealer Markups

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The dealer tries all sorts of tactics to sell the car in question for over MSRP but the buyer doesn’t bite. One shrewd car customer walked into his local Toyota dealer with every intent on buying a Corolla Hybrid. The buyer arrives at the store with a goal of walking out without paying a cent over $26,000.

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Average New Car Cost $48k, But Buyers Only Want To Spend $35k

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A new study has highlighted the gulf between what new cars cost and what buyers expect to pay for them. Edmunds found that 48 percent of buyers wanted to spend less than $35k, but the average new car costs $48k. But Edmunds data showed almost no transactions during July of this year where buyers took a new car home for less than $20k.

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First Toyota Land Cruiser At Auction Goes Just Over MSRP, Sign Of Markup Fatigue?

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What appears to be an attempt at flipping a Toyota Land Cruiser brought just $4,631 over MSRP at auction. Regardless, it’s a great example of why buying over MSRP is a bad business decision. After a noteworthy auction on Cars&Bids, the vehicle sold for $83,000, or just $4,631 over MSRP. Its MSRP stood at $78,369.

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Mercedes To Stop Pushing EVs So Hard In US, Let Buyers Choose

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“We’ve all seen a leveling off to some degree of customer demand for BEVs. So we should have powertrains that customers want.” Instead, it will “give the consumer more value for their money as opposed to lowering MSRP.” ” It also wants to drive bespoke sales of its AMG family.

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US Dealer Slaps $20,000 Markup On VW ID. Buzz

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A salesman told a customer they’d need to pay “between $10k–20k over sticker.” Buzz’s original MSRP. Buzz 1st Edition’s window sticker, confirming it as a single-motor, rear-wheel-drive model with a base MSRP of $65,495. ” Fortunately, most dealerships appear to be honoring the ID.

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