Understanding MSRP: A Guide for Auto Dealerships
Shawn Ryder
FEBRUARY 13, 2024
Key Takeaways MSRP stands for Manufacturer’s Suggested Retail Price, commonly referred to as the sticker price. Dealerships often use the MSRP as a starting point for negotiation, but actual sale prices can vary. Understanding MSRP is crucial for dealerships to effectively price their inventory and communicate value to customers.
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