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FTC Says 90% Of Buyers Paid $2,000 More Than Advertised At Stellantis, GM And Ford Dealer Group

Carscoops

Nearly 90% of buyers allegedly paid $2,000 more than advertised between 2020 and 2023. Drivers’ Data to Insurers The allegations claim violations of the FTC Act and Maryland’s Consumer Protection Act, accusing Lindsay of consistently misleading customers about pricing. More: Texas Sues GM For Illegally Selling 1.8M

Buyer 115
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Upbeat sales staff drive customer satisfaction and shift metal

Motor Trader

Positive salespeople are tops when it comes to customer satisfaction and shifting cars. Thats the finding from JudgeService in a survey of 350,000 customers who bought a used car last year. It said showroom processes have the biggest impacts on the customer promoter scores achieved by dealers. day improvement on stock turn.

Customer 108
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Why Customers Don’t Answer Calls and the Power of a Text-First Strategy

AutoSuccessOnline

Today’s customers are increasingly resistant to answering phone calls from businesses, especially car dealerships. To connect more effectively with potential customers, many dealerships are adopting a text-first strategy, which aligns better with modern communication habits.

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Modernizing Inventory Management: How Machines Can Outperform Human Dealers

Dealer World

As the automotive dealership industry has long relied on human intuition and historical sales data to guide inventory management decisions, dealers continue to face a constant balancing act: having the right mix of vehicles to meet customer demand without overstocking models that might sit unsold for months.

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Any good templates for managing a marketing department and plans?

Shawn Ryder

Well cover various aspects of marketing management and offer insightful recommendations to elevate your dealership’s marketing efforts. Target Audience: Define customer personas for the vehicles you sell. Examples include increasing website traffic, generating leads, or improving customer engagement.

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Kia Says Buyers Are Warming Up To Tasman’s Looks

Carscoops

While recently speaking with members of the Australian media, local Kia general manager of marketing Dean Norbiato said surveys sent out about the Tasman since its unveiling show there’s been a shift in how people feel about it. We’ve done some customer research as well.

Buyer 97
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Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers

Carscoops

Jaguar’s managing director claims they weren’t trying to alienate buyers with the brand’s relaunch. Speaking to Auto Express , the brand’s managing director Rawdon Glover admits that the company misjudged how the messaging would be received but stands by the need to shake things up.