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Ferrari Wants To Charge Owners With $7,500 Yearly Battery Fee

Carscoops

Ferrari offers $7,500 annual battery subscription for extended warranty and potential replacements. Subscription aims to boost revenue and ease customer concerns about battery life in hybrids, EVs. Ferrari hopes the plan incentivizes wealthy buyers to switch to electrified models.

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Nissan Allows Dealers To Sell Cars At A Loss, Up To 15% Below Invoice

Carscoops

According to Cox Automotive, vehicles on Nissan dealer lots are sitting there for around 98 days before buyers snap them up. In addition, dealers can advertise the below-invoice price and then attempt to upsell the customer into a better-equipped trim level.

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4 Buyer Personas for Dealers to Know in 2024

Automotive Mastermind

As we approach 2024, it’s more crucial than ever for dealerships to stay ahead of the curve when it comes to knowing their customers. Buying behaviors, preferences, and product mixes are changing and new customer types are emerging. Today’s buyers in the U.S. auto dealers. auto dealers.

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Industry Trends in Marketing and Sales in the Automotive Sector: A Comprehensive Analysis

Turbo Marketing Solutions

Interestingly, while online research has surged—with 92% of buyers conducting pre-purchase research—79% still prefer visiting dealerships in person. Modern car buyers are placing increasing importance on sustainable solutions, and this significant uptick in EV sales is a strong signal of their commitment towards eco-friendly mobility.

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New survey lifts the lid on discounting

Motor Trader

April’s Startline Used Car Tracker also shows that 22% agree customers feel better about their deal if they achieve a small discount – although 33% believe fewer customers walk away because they don’t get the discount they want. The key is arriving at a deal with which the buyer feels satisfied.”

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Negotiation Tactics for Automotive Professionals: Strategies for Successful Car Sales

Turbo Marketing Solutions

Winning negotiations involve thorough preparation and deep understanding of the customer's needs. Yet, it's not entirely about the customer; remember, you’re an integral part of this too. This involves gathering information about the customer's needs, preferences, and financial constraints.

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10 Ways to Upgrade Your Automotive Sales Process

Auto Alert

With ever-evolving customer expectations and market trends, it’s crucial for automotive dealerships to continuously upgrade their sales processes to stay ahead of the curve. This enables targeted marketing efforts, personalized offers, and better customer engagement.