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Ford launches EV incentives to win over buyers with new Puma

Autocar

Blue Oval to give all EV buyers free home chargers as it aims to remove concerns about EV switch Ford UK believes the launch of the new Puma Electric can prompt buyers of its existing vehicles to make the switch to electric, and is launching a new range of incentives to help buyers do so.

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VW Profits Tank 42% Amid “Industry-Wide Buyer Reluctance” To EVs

Carscoops

” The Group’s EV push has also stalled as the automaker confirmed “industry-wide buyer reluctance” to electric vehicles. Despite these positive developments, things won’t get better overnight and deep cuts are coming. This highlights the urgent need for significant cost reductions and efficiency gains.”

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Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers

Carscoops

Jaguar’s managing director claims they weren’t trying to alienate buyers with the brand’s relaunch. Jag Doesn’t Want To Push Old Customers Away One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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Maserati readies hardcore MC20 for 2024 Monterey Car Week

Motor Authority

The car has been developed using lessons learned from Maserati's MC20-based GT2 race car, but will remain civil enough to drive on the street. Maserati also said buyers will have a wide range of customization options, though didn't.

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Infiniti’s Autograph Lounge Concept Takes Tailgating To Luxurious New Heights

Carscoops

Both are mounted on top of custom slide-out drawers, which are wrapped in burgundy leather and feature diamond stitching. Rounding out the highlights are an air suspension with a lowering kit and custom 24-inch wheels. liter V6 developing 450 hp (336 kW / 456 PS) and 516 lb-ft (699 Nm) of torque.

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SEO Strategies for Dealerships: Proven Techniques to Sell More Cars in 2025

Turbo Marketing Solutions

In a world where most car buyers begin their journey with an online search, having a strong presence on search engines is essential for dealerships looking to increase sales in 2025. You might think that simply having a website is enough, but effective SEO strategies are key to ensuring that potential customers find you first.