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Buyers hesitant to use dealer provided car finance

Motor Trader

Half of buyers are hesitant with regards to using dealer provided car finance following last years Court of Appeal ruling on undisclosed commission payments, says Motors. Fifty-three per cent of the buyers p were aware of the issue surrounding car finance sales.

Finance 69
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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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Harnessing Data Analytics to Drive Sales and Improve Customer Experience at Your Dealership

Shawn Ryder

In today’s fast-paced automotive industry, leveraging data analytics has become essential for dealerships aiming to thrive and improve customer experiences. By understanding customer behaviors, preferences, and trends, dealerships can make informed decisions that boost sales and foster loyalty. Here are some practical tips: 1.

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AI + Human Touch: How Dealerships Are Revolutionizing Customer Loyalty in 2025

Call Revu

The proof is in the pudding: By harnessing AI technologies to streamline customer interactions via gathering call insights and empower employees to personalize interactions in the name of improving customer engagement, automotive dealerships can strengthen and improve customer engagement in the long term, leading to a higher lifetime value.

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The Future of Digital Advertising: How Dealerships Can Adapt to Changing Consumer Behavior

Shawn Ryder

As potential buyers increasingly turn to online platforms for their purchasing decisions, it’s crucial for dealerships to adapt their marketing strategies effectively. Sustainability Focus: Many buyers prefer brands that incorporate eco-friendly practices in their operations.

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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

This process not only helps in tailoring communications but also enhances the overall customer experience. A lead persona is a semi-fictional representation of your ideal customer based on data and insights gained from current customer behavior, preferences, and demographics.

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6 Ways to Improve Dealership Lead Quality Fast

Auto Alert

Attract high-value customers and close more deals with this guide. While its great to attract as many potential buyers as possible, focusing on the right prospects who are more likely to convert will drive business. Avoid too many pop-ups, except maybe a discreet online customer service representative. Optimize Your Website 2.