Buyer Customer Dealerships 
Carscoops
JANUARY 5, 2025
Nearly 90% of buyers allegedly paid $2,000 more than advertised between 2020 and 2023. Car dealerships don’t exactly have a squeaky-clean image to begin with, and stories like this one aren’t doing the industry any favors. “Our Office will not let car dealerships profit from unfair and deceptive practices.”
Autocar
JULY 18, 2024
These are the models we can sell to private, retail customers. Fortunately, he’s finding that many private customers who miss the old models and who aren’t interested in electric cars are prepared to part-exchange their cars for used and nearly new Fords instead. Fortunately, we can still offer them the Puma, which is our best-seller.”
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Carscoops
JANUARY 8, 2025
A study has found new car buyers are more satisfied with the shopping experience than ever before. EV buyers had the highest satisfaction, while hybrid and ICE buyers were notably less satisfied. Used car buyers weren’t very satisfied as they’re facing elevated prices and limited inventory.
AutoSuccessOnline
NOVEMBER 26, 2024
Today’s customers are increasingly resistant to answering phone calls from businesses, especially car dealerships. To connect more effectively with potential customers, many dealerships are adopting a text-first strategy, which aligns better with modern communication habits.
Carscoops
SEPTEMBER 29, 2024
A new study has highlighted the gulf between what new cars cost and what buyers expect to pay for them. Edmunds found that 48 percent of buyers wanted to spend less than $35k, but the average new car costs $48k. Car shoppers returning to dealerships for the first time since before the pandemic are getting a nasty shock.
AutoSuccessOnline
NOVEMBER 12, 2024
Customer retention has long been recognized as one of the most important factors in a car dealer’s success. One of the key drivers of customer loyalty is how often a customer returns to a dealership for service and repairs after purchasing a vehicle.
Carscoops
NOVEMBER 11, 2024
Mercedes-Benz dealerships in the US can receive up to $3,000 for each 2024MY EV they sell. It will be up to individual dealers to decide if they pass the savings on to customers. Whether or not customers see a slice of this incentive pie will hinge entirely on the generosity—or desperation—of individual dealers.
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