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F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan

Carscoops

Ford’s stair step incentive offers dealers money for every 2023 F-150 they sell, if they meet a target, and offers them a larger amount if they exceed their target. Dealers say the tactic puts numbers ahead of customers, and leads to dissatisfaction. Not all dealers hate it, though.

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Ford Gives Dealers Up To $22,500 To Push F-150 Lightning Sales

Carscoops

Ford dealers are being encouraged to order F-150 Lightning models from its distribution facilities. Thanks to the incentives, some dealers may be encouraged to offer customers better prices. Dealers will receive payments for every F-150 Lightning XLT, Flash, Lariat, or Platinum they order. ” The subtext here?

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Five Cheapest New EVs In Q1 2024: All Under $41,000

Carscoops

Thanks to a combination of government and dealer incentives, consumers could buy these vehicles for less than $41,000. Falling new vehicle prices are pushing down used EV prices, making the technology cheaper for buyers, but more expensive for automakers.

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Understanding OEM Incentives in 2024

Automotive Mastermind

These incentives play a massive role in developing dealership strategies by laying the groundwork for enhancing customer experiences, driving sales and ensuring full buyer satisfaction. For dealers, navigating these diverse OEM incentive programs is essential.

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AI in Video Content Creation for the Automotive Industry: Transforming Car Manufacturing

Turbo Marketing Solutions

No longer just a sci-fi dream, AI has made it possible to rapidly create dynamic used car videos or personalized customer messages with ease, all while boosting visual appeal and engagement levels. This personalized approach not only enhances engagement but also creates a more immersive and interactive experience for potential customers.

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How AI Improves Online Car Shopping

AutoSuccessOnline

Images taken by professional photographers will always provide the best customer experience. However, AI can be instructed to take images and automatically make the necessary crops and other edits so that those images meet custom guidelines and are compliant.

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Email Marketing for Lead Generation: Effective Strategies for Car Dealerships

Turbo Marketing Solutions

A key step is maintaining a clean and organized customer database; this acts like a road map, charting the course of your marketing journey. Tailoring content to cater to individual customer needs will give you an edge, like finding a rare collector's car in the lot. But just like every good road trip, surprises await.