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Creating a Seamless Customer Journey: Best Practices for Engaging Online Car Buyers

Shawn Ryder

Creating a seamless customer journey is essential for car dealerships looking to engage online car buyers effectively. In this blog post, we will outline best practices for facilitating an engaging online journey for your customers, ensuring you capture their interest and convert them into loyal buyers.

Buyer 52
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Personalize the Car Buyer Experience for Bigger Results

AutoDealer Today

Digital retailing can improve customer experience and make it easier and faster to complete a sale, but digital retailing provides another benefit to dealers and car buyers alike. Fewer dealers than ever view digital retailing as a barrier to forming personal connections with buyers. It builds connections.

Buyer 130
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Survey suggests buyers prioritise customer service over pricing

Motor Trader

The modern car buyer prioritises strong customer service over vehicle pricing, Regit CEO and Founder Chris Ashton-Green told Cox Automotive’s Insight Quarterly readers. Customer service outweighs industry topics such as the rights and wrongs of the agency model. Four in 10 said they don’t know enough about EVs to buy one.

Buyer 59
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Dealers see price as most important consideration for car buyers

Motor Trader

Price remains the most important consideration for buyers when it comes to purchasing a vehicle, according to motor dealers. The latest Forecourt Foresight research from Close Brothers Motor Finance reveals that motor dealers see price as one of the top three considerations for over three quarters (77%) of their customers.

Buyer 105
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Higher prices and limited options push car buyers from new to used

Autocar

These are the models we can sell to private, retail customers. Fortunately, he’s finding that many private customers who miss the old models and who aren’t interested in electric cars are prepared to part-exchange their cars for used and nearly new Fords instead. Fortunately, we can still offer them the Puma, which is our best-seller.”

Buyer 145
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ICE-Loving Luxury Buyers Are Forcing Mercedes To Spend More On Gas Engines

Carscoops

Mercedes’ wealthy buyers’ love for combustion engines is forcing the automaker to spend more on ICE development. Rich customers in China think gas-powered cars are more prestigious than EV equivalents. And it’s the automaker’s wealthiest customers that are forcing the change. Large flagship EV platform.

Buyer 127
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Cadillac Wants To “Surprise And Delight” Celestiq Buyers

Carscoops

To help elevate the brand and customer experience, the listing mentioned possible “surprise and delight opportunities.” ” The Celestiq marks Cadillac’s return to the ultra-luxury segment and it appears buyers can expect an ownership experience worthy of something that costs $340,000.

Buyer 109