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. “The EV business is sure looking like a race to the bottom in terms of excess capacity into slowing demand and a Chinese EV machine just getting started in the export/transplant markets,” Morgan Stanley said. That is another challenge Rivian has to come to grips with regardless of VW’s involvement.
Tavares blamed a poor marketing strategy from his US team, but ultimately it exposed tensions between him and the board. The groundwork that Tavares laid down was lauded by UBS in its decision to choose Stellantis as its sole buyrating among European car makers. and 7%, down from 13% last year.
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