Euro Carmakers Spending Millions To Keep Chinese Dealers Afloat As Sales Tank
Carscoops
NOVEMBER 19, 2024
European carmakers have been making bank in China for years, but now the profit stream has turned to a trickle, and no one knows this better than the retailers struggling to shift metal. A new price war in the country has led to unsustainable heavy discounting that’s putting retailers into the red.
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