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We went in and adopted a lot of the car business side to their business, everything from financing, structure, accountabilities, floorplans, banking systems, everything. I grew up on a lake and getting into the boat business was just an opportunity that we saw and thought we could make money. Wizard Lake Marine was profitable.
Strong franchises thrived on low inventories and sustained high gross profit margins, while weaker franchises struggled with ballooning inventories, rising floorplan costs, and falling gross profits. This divergence created a marketplace of winners and losers, clearly reflected in days supply of vehicles.
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