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Accelerating Action: Key Takeaways from Women Automotive Network’s International Women’s Day Event

Women Automotive Network

This International Womens Day, the Women Automotive Network brought together industry leaders, Employee Resource Group (ERG) champions, and aspiring professionals to celebrate progress and drive meaningful change. Oxana Grishina, named Mentor of the Year at Women Automotive Network, emphasised that mentorship is not a one-way street.

Women 130
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Hendy eyes spike in double-cab pick-up sales ahead of April tax hike

Motor Trader

Hendy Group is aiming to drum up sales of double-cab pick-ups ahead of the increase in Benefit-In-Kind (BIK) charges takes effect on 6 April. Other manufacturers, including Isuzu, have moved to boost sales of the impacted vehicles ahead of the tax hike. It only applies if an employee also uses the vehicle privately, as many users do.

Sales 96
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Stellantis’ New CEO Must Decide Which Of The 14 Brands Stay Or Go

Carscoops

The automotive world is watching as Stellantis chairman John Elkann sifts through résumés for the next big boss of one of the world’s largest car companies. Although Tavares officially left on what he called “amicable” terms, there’s no doubt his exit was tied to disagreements over strategy.

Sales 106
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Why Customers Don’t Answer Calls and the Power of a Text-First Strategy

AutoSuccessOnline

Customers often associate unsolicited calls with unwanted sales pitches or scams. Studies reveal that 80% of consumers avoid answering calls from unknown numbers, and this reluctance is especially strong in the automotive industry, where potential buyers fear high-pressure tactics.

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The brand Patagonia uses marketing to educate people and not to increase sales. Do you think that’s the best strategy? Marketing only for awareness?

Shawn Ryder

In a world where marketing strategy often prioritizes short-term sales gains, Patagonia stands out as a beacon of innovation through its unique approach to marketing. By marketing for awareness rather than sales, the company successfully builds a community of brand advocates.

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Stellantis’ DS Wants To Rival Rolls-Royce And Bentley After Failing To Rival BMW And Audi

Carscoops

Thierry Metroz, the company’s design chief, even compared their aspirations to become the “Louis Vuitton of the automotive world.” The numbers tell the story: in 2022, DS sales fell by 22%, with just 37,480 cars sold across Europe. “We are premium, but our mission is to be more than premium.

Term 127
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Struggling with cheap fakes in the market – How can I build trust and increase sales?

Shawn Ryder

In the fast-paced automotive market, the rise of cheap fakes and counterfeit products has become a growing concern for dealerships. These alternatives often lure customers with their seemingly attractive price points, posing significant threats to your dealership’s sales and reputation. The direct result? Heres how: 1.

Sales 59