FULL PRICE FOR HALF THE EXPERIENCE: THE UNSUSTAINABLE PRACTICE OF SELLING OVER MSRP
Dealer World
MAY 3, 2024
The days of selling at or above MSRP are numbered. While paying full MSRP might be justifiable if the service mirrored the luxury and attentiveness of a five-star hotel, the reality often resembles a fast-food drive-thru. What once seemed like an industry standard is now as antiquated as dial-up internet. The risks are palpable.
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