article thumbnail

FULL PRICE FOR HALF THE EXPERIENCE: THE UNSUSTAINABLE PRACTICE OF SELLING OVER MSRP

Dealer World

The days of selling at or above MSRP are numbered. While paying full MSRP might be justifiable if the service mirrored the luxury and attentiveness of a five-star hotel, the reality often resembles a fast-food drive-thru. What once seemed like an industry standard is now as antiquated as dial-up internet. The risks are palpable.

MSRP 82
article thumbnail

Understanding MSRP: A Guide for Auto Dealerships

Shawn Ryder

Key Takeaways MSRP stands for Manufacturer’s Suggested Retail Price, commonly referred to as the sticker price. Dealerships often use the MSRP as a starting point for negotiation, but actual sale prices can vary. Understanding MSRP is crucial for dealerships to effectively price their inventory and communicate value to customers.

MSRP 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

People Are Still Paying Way Over MSRP For Minis And Porsches

Automotive News

A new study shows premium and luxury models are still in demand, but Porsche and Mini outpace the rest by a wide margin.

MSRP 109
article thumbnail

2025 Ford Explorer Gets New Looks, New Tech, $41,220 MSRP

Automotive News

The refreshed SUV will begin arriving at dealers in Q2 2024, and you can order one today.

MSRP 102
article thumbnail

Navigating automotive finance: what’s driving consumers’ choices?

Jato

The data provides an in-depth analysis of automotive finance – from deposits and interest rates to monthly instalments, incentive schemes and more. It covers the top five European markets, 30+ leading OEM brands, 80+ models and 70+ finance datapoints, and supports benchmarking and analysing automotive finance offers.

Finance 52
article thumbnail

BMW Drops A One-Off 2025 M5 Bomb On Pebble Beach

Carscoops

Proceeds of the auction above MSRP will be donated to charity. Set to be unveiled at Pebble Beach Automotive Week, the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 -to give it its full title- is a one-off collaboration between BMW M and BMW Individual. spec G90 M5. It’ll be auctioned off on Friday, August 16.

MSRP 113
article thumbnail

Dodge Demon 170 Dealer Markups Have Some Mopar Fans Praising Chevy

Carscoops

Dodge Challenger SRT Demon 170 prices seem to be dropping, but some stealerships are still attempting to extract $65k or more above MSRP from Mopar enthusiasts. Markup practices are unfortunately commonplace in the automotive industry today. Markup practices are unfortunately commonplace in the automotive industry today.

MSRP 120